5 Tips to Make Your Website to Sell for You
Are you looking for practical ways to turn your website into a selling machine? If yes, you are in good company. If set up correctly, a website can be your best selling tool yet. Keep reading to learn more about 5 nifty tips on how to make your site more attractive, and sell more products or services.
1. Work on Your Site Attractors
Every website needs to pull in decent traffic before it can sell. That’s why you need to give online users a reason to visit your site in the first place before you pitch your products to them. That was SEO (search engine optimization) entails the ability to attract web traffic. However, you need to work on both off-page and on-page factors.
Talking of attractors; these are on-site and off-site factors that attract customers to your website. These could be webinars, blogs, ebooks, checklists, articles, newsletters, white papers, and social media posts that direct the user to your website. It is crucial to think about your attractors in order to optimize your website for them.
2. Tie Your Website to Social Media
You are probably running several social media accounts on Facebook, Twitter, Instagram, Snapchat, Pinterest, Reddit, and so on. You see, if the internet is the highway, social media is it’s billboards. What you do on these platforms can help you drive traffic to your website. Remember social media isn’t a store; they are platforms that give more exposure to your brand and products.
The good news is that social media is a haven for engagement. You can chat, answer queries, respond to complaints, educate, and even share fun ideas on social media. Best of all, these social channels can help create pizzazz around your website. As such, you need to make your website social media friendly and sizzle up your content so they become viral.
3. Gain Customer Confidence: Make Your Site More Secure
If you’re selling online, you need to stay on top of your website’s security. Even a slight thing that’s off on your web-store can cost you dearly. To gain customer confidence, you need to ramp up security, and put in place military-grade SSL encryption. Today’s tech-savvy customers can check whether you’ve encrypted your payment gateway before supplying their sensitive financial information.
4. Leverage Call to Action
If you want to turn your website into an effective sales monster, you will need to use a strong call to actions. The trick is to use not use a single CTA, but rather several of them to help attract more visitors to buy your products. Examples of CTAs to include in your blog posts, social media shares, articles, or newsletters are Learn More, Call Now, Talk to our Agent, Ask the Expert, Buy Now, etc.
5. Create Great Content and Video
When it comes to selling through your website, content is king. You need to do a bang-up job so that your content is engaging and compelling. Don’t forget to add video content — today’s tech-savvy consumers and Millennials love it.
These are just but a few tips on how to leverage your website to churn out more sales. You may also want to take advantage of newsletters, webinars, and FAQ pages to create more buzz for your products.