How to Create a Promotional Video for Your Product
A recent research from HubSpot revealed that people spend 2 more minutes on your product page if it features a promotional video. Of course, it’s no big secret that consumers are attracted to visually appealing content such as videos, photos, GIFs, and so forth. Besides, a promotional video for your product can help spruce your site SEO and brand visibility.
There are lots of things that go into making a compelling promo video for your product. In fact, you’re supposed to cover everything from storyboarding to filming to editing and every step in between. Consider the following tips to create a promotional video that will help move your product off the shelves like hot cake.
1. Keep it Short and Fun
Brevity is perhaps the single-most crucial element of a promo video. As you might have already heard, today’s consumers are growing impatient, and their attention spans have reduced dramatically in the past decade. According to a research by Wistia, the longer a video, the less engagement it will get. That’s why it pays to keep your promo video for your product short and sweet. Well, nobody is willing to stick around for a 20-minute promotional video.
2. Know your Target Audience
Who are the biggest buyers of your product? What’s their gender, age, race, income, interests, and so forth? Before you create the promo video, you need to ask yourself will your product audience actually click play on it?
It pays to know what makes your audience take action. To do this effectively, you need to think about several different factors that include:
- Audience Reach: where do you think your target audience views videos? Is it TV ads? YouTube? Facebook Video?
- Audience demographics: think about their interests, sex, age, income, and so on.
- Core message: what’s your single thought or message you want to pass over to the audience. Here, think of the takeaway action or idea.
- Call to action: what’s the most important action you want your audience to make? Is it to visit product web page, click buy or engage on social media?
3. Think about Video Size and Placement
Everything is crucial when it comes to a promo video. You can dump a video on your site, and expect views to start rolling in. Oftentimes that means you need to think about the dimensions, placement, and size of the video — they all impact on how much lead conversation and engagement your video will receive. With that said, you want to create a video that will fit perfectly the in first half of the landing page without being intrusive.
4. Generate a Compelling Script
Scripting is a crucial element of any promo video content. That’s why you need to do a bang-up job on the script if you want to get more eyeballs for your video. If you have a generous budget, you can outsource the task to an agency with a proven track record of delivery.
5. Choose a Style that Matches your Target
Once you’ve raw footage, you need to determine what style of video works best for your target market. If your product is geared towards kids, you might want to infuse a few animations.
The key is to create a promo video that resonates well with your target market. Keep it brief, concise, and sweet.