Narrowing Down Your Target Market
Moving products through brick-and-mortar stores remains one of the most crucial strategies for many independent retailers, especially those in the beauty and skin care industry. But as more and more buyers turn to online shopping, these retailers are looking for creative ways to keep foot traffic high and sell more merchandise.
Ask yourself: who is your product’s typical buyer? Why do they go for your product? What benefits do they stand to gain from shopping with you? The following tips are bound to help you zero in on your target market without much fuss.
1. What Does Your Target Market Want You to Solve?
The first step in identifying your product’s target market is to take a keen look at what problem the typical customer wants you to solve. Once you have a rough idea what your target market’s problems are, you can work your way back to identify who needs the solution most.
2. Become a Thought Leader in Your Niche
The best way to get the attention of your target audience is to become an authority in a particular niche. By positioning yourself as an authority in that specific area, you can build credibility for your brand and products. You can do this by offering sound information on your website – tutorials, tips, tricks, educational webinars, and so forth.
3. Write Down Key Qualities of your Typical Customer
Jot down what vital characteristics and personas you see in your typical customer. Oftentimes that means noting their incomes, ages, education, and other unique demographic elements. You can use past market research finding or initial customer analysis to map out these characteristics.
4. Commit to Your Ideal Buyer
When it comes to positioning your brand and products as market dominant, there is no time to dilly-dally. Once you have picked your typical customers, work earnestly to entice and retain them in order to get maximum returns on investment out of your marketing dollars. It pays to be devoted to your ideal customer even if your product cannot be tailored to fit several different segments of the target market.
With that said, focusing on creating a message or product that resonates well with ideal customers or a smaller group will save you both money and time. As such, you will have a chance of attracting the right buyer even if your customer pool is smaller.
5. Revamp Your Business Plan
Now that you committed to ideal buyers, it’s high-time you reinforce your devotion and commitment to them. How so? You need to refine your core message to target your ideal buyer as well as address their needs. Lastly but not least, you need to revamp your customer service to fit the needs of your ideal buyer.
6. Take Advantage of Referrals, Influencers, and Other Brand Evangelizers
Once you’ve established a target audience and revamped your business strategy to be in line with the preference of your ideal buyer, you want to build a base of raving fans. That’s where you can leverage the power of loyal customers, influencers, and other evangelizers to lure in more customers.