HOW TO PROMOTE MAKEUP PRODUCTS
And This is How YOU Can Take Advantage
Makeup products are beauty enhancers. They cover the unattractive parts and bring out the attractive ones. The makeup products industry is large and the supply is almost at par with demand. The competition in the market is becoming increasingly rife with new investors coming into the line in large numbers. Some promotional ideas that can be used to boost the sale of makeup products would be discussed subsequently.
Beauty shows: something a makeup products brand identifies mostly with is beauty enhancement and elegance. Organizing beauty shows to show these off is a great way of promoting the business. By this, the makeup brand identifies with the products used by the models and sells the product to as many people as possible. The beauty show is a way of showing that a product is effective and it is worth going for. Popular brands organize these beauty shows as a marketing strategy. This method helps the producer relate with the average user.
Advertisement: this is prerequisite. Without advertisement, the average makeup product user wouldn’t know about a particular product. Advertisement can be done on social media or mass media. The social media advertisement is very helpful as it can get to millions for just a little fee. The over one billion users on Facebook can be directly advertised to. Mass media can also be very helpful as several people who may shun the social media may be reached via this platform. For instance, a billboard which could be digital, electronic or normal can reach thousands of pedestrians, motorists and many other road users in a day.
Identify with models and celebrities: models and celebrities are social influencers – they have a strong effect on fans. A makeup brand can work to get a celebrity identify with the brand and this would give exponential sales to the product. The makeup product, if used in a movie or seen in a celebrity’s collection, can help sell that product fast. For instance, a pop singer that gets a million views for a video in hours can pitch the makeup product in hours to millions. The popular brands use this method.
The social media: a very effective way of pushing a product to millions is via social media. Facebook has, arguably, over a billion users and utilizing these social media platforms can help boost the popularity of the makeup brand. The makeup brand can have a platform on YouTube or Instagram where make up and make over tips can be given and this would help generate millions of users for this makeup brand. Also, having a social media platform gives the business the opportunity to relate directly with the average user and also get users by attracting more followers.
A blog or vlog could also be opened to interact with customers and grow a community for the brand. This medium can be used to promote the product by sharing tips on how it can be used for more effect.
Join Now, Grow Your Network!
Join the Independent Hair and Beauty Retailer Association today and access our network of over 35,000 retailers and partners. We are a leading resource for insight within current retail hair and beauty trends and industry updates. Our members get exclusive access to data points, powerful tools for business success, and networking opportunities that propel their business opportunities to new heights.