GREAT WAYS TO PROMOTE A SKIN CARE BUSINESS

Identify with models and celebrities: models and celebrities are social influencers – they have a strong effect on fans. A skin care brand can work to get a celebrity identify with the brand and this would give exponential sales to the product. The skin care product, if used in a movie or seen in a celebrity’s collection, can help sell that product fast. For instance, a pop singer that gets a million views for a video in hours can pitch the skin care product in hours to millions. The popular brands use this method.

Visual advertisement: the place of advertisement in promoting a business cannot be overemphasized. It is advertisement that would get the awareness of the new product or brand to people. For instance, Nivea is a skin care product. The amount of people drawn to Nivea daily through the advertisements is enormous and thus, the brand would continue to pump money into advertisements. Advertisement in billboards also is a way to promote a skin care business though visual media. Electronic billboards call the attention of motorists and pedestrians to particular pieces of information. Essentially, people must be attracted via the scenes and pictures. 

Beauty shows: something a skin care business identifies mostly with is radiance in skin tone, complexion and the guard against skin diseases. Organizing beauty shows to show these off is a great way of promoting the business. By this, the skin care business identifies with the products used by the models and sells the product to as many people as possible. The beauty show is a way of showing that a product is effective and it is worth going for. Popular brands organize these beauty shows as a marketing strategy. This method helps the producer relate with the average user.

The social media: a very effective way of pushing a product to millions is via social media. Facebook has, arguably, over a billion users and utilizing these social media platforms can help boost the popularity of the skin care business. The skin care business can have a platform on YouTube or Instagram where skin care tips can be given and this would help generate millions of users for this skin care business. Also, having a social media platform gives the business the opportunity to relate directly with the average user and also get users by attracting more followers.

Brand distributors and marketers: brand distributors are the employees of a brand who do the distribution of the brand’s products to stores and retail outlets. Brand distributors are more like the faces of the brand. They can answer questions about the products and pitch the benefit and profitability of the products to retailers. A marketer is also a distributor only the marketer is independent and not an employee. The marketer, however, has to sell the products to retail outlets and thus has to know about the products. These people can help promote the skin care business to retailers.