Hi there, my name is Zoë Ayla Roukema. I believe that self-care is an essential aspect to living a healthy and happy life and it starts with uncomplicated products. I wanted to create a brand that reflects a simpler more organic lifestyle and that would focus more on daily skincare and wellness routines and finding beauty in simplicity. It is with a clear vision and purpose that I launched Zoë Ayla Beauty Essentials in 2014 together with my brother and best friend Quinn Roukema. Together, we strive to offer high quality beauty essentials at their fair market value.
Zoë Ayla Beauty Essentials remains a family run business that has grown explosively into a global team. Our team now consists of 9 different nationalities hailing from 4 different continents and we have offices in Montreal, Hong Kong and Amsterdam as well as warehouses in the USA and Europe.