CREATIVE WAYS TO PROMOTE HAIR PRODUCTS

Hair products are used by many but the market for them is crowded with several brands. Hair care products which include shampoo, relaxers, hair supplements, hair creams, and hair gels amongst many others are produced endlessly and demand is almost equating supply. Thus, the hair product manufacturer who would make profit has to find creative ways of promoting the products. Some of the creative ways are highlighted below. 

1. The hair model competition: a competition can be organised by the manufacturer to promote the product by throwing out the offer to give the complete set of hair care products and a hair model contract for using the product. This would be by making participants in the contests use the hair care product and take pictures with products. They would also have their friends and carious persons follow the hair care brand and vote for them. This way, more people know about the product and more awareness is done. The winners can be made hair models for a month with the full benefits attached. Periodic events like this would make the brand more popular.
2. Hair blog or vlog: a blog is an online platform where hair care tips can be given out. A hair care product manufacturer must draw customers by showing care and concern about their hair. It could also be via a vlog. A vlog is a video channel where the producer can interact with present and prospective customers. Via these platforms, the products can be advertised and suggested as solutions to hair infections or as suitable for several hair types or styles. 
3. Trade shows: trade shows are wonderful events to exhibit products and interact with present and prospective customers. At a trade show, a hair care product manufacturer can introduce people to his products; he can tell them the benefit his product has to offer and his great price. A trade show is always an opportunity to network with distributors and retailers. At this event, new customer relationship is created and the mailing list is enlarged for direct marketing. 
4. The social media: a very effective way of pushing a product to millions is via social media. Facebook has, arguably, over a billion users and utilizing these social media platforms can help boost the popularity of the hair care business. The hair care business can have a platform on YouTube or Instagram where hair care tips can be given by dermatologists and this would help generate millions of users for this skin care business. 
5. Direct marketing: this is personal interaction with customer via mail. This is direct from advertisement in the sense that it reaches the customer directly; advertisement is to the general public. The producer works with a mailing list through which he sends mails to customers. Direct marketing helps in advertising to customers directly. The mail usually contains information on promotions, offers, new products, coupons and many others. The subscribers have the freedom to unsubscribe out of the list at any time.