CREATIVE PROMOTIONAL IDEAS FOR EVENTS
And This is How YOU Can Take Advantage
An event planner has to be a lot into perspective. The event could be a trade show, a product launching, an anniversary, etc. The event planner must ensure that he promotes the event in the best way he can so as to be able to get attendees for the event. Promotional ideas for events are not farfetched, they just require understanding the environment and knowing what pulls people there. What would work in the United States may nor in the Netherlands. Here are some creative promotional ideas for events.
- Social media: the social media is a very large platform where millions of persons converge every minute to discuss, interact, do businesses, have fun, get entertainment and information. The social media can be leveraged on to advertised as the algorithm of some platforms could be made to depict a particular advertisement within the exact geographical location and to other filters suggested to the technology. Advantageously, advertising on the social media is not expensive and it could be done anywhere. The potential is also enormous as it can get to as many persons as possible. The event planner can pay a token to get the event publicized to many with ease. The social media, with billions of users, can get to people anywhere and virtually everywhere.
- Direct marketing: this is basically marketing without the involvement of wholesalers, distributors or retailers. This is marketing directly to the customer – both present and prospective. However, this can also be employed to work for events. Advertisement is to the general public but direct marketing works personally to the customer. It is the goal of direct marketing to reach out personally to the customer anywhere – at work, at home, on the road and any where possible. This operates basically with newsletters and mailing lists. The event planner creates a mailing list which is a large database for attendees. These persons have the freedom to unsubscribe at anytime whatsoever. The mails contain information on venue, date, time and possible changes.
- Personal advertisement: this method is very effective as it brings together the event planner and the prospective attendee – the organizer practically telling the prospective attendee on why he should come. It helps create a relationship between the two. It is basically the direct communication and interaction with attendees. By this method, attendees can be informed and persuaded about plans and changes as they come up. Personal advertisement is being reputed to be expensive but compared to its effectiveness; it is a method an event planner should consider. This could be by the giving out of flyers. This method has proven to be effective for its economic advantage and the opportunity to meet prospective attendees.
- Mass media advertisement: Facebook is reputed to be the largest social media platform with about 1.74 billion users. However, the world’s population is over 7 billion. This means about 5 billion people may not be on social media. Thus, traditional marketing should be seriously considered.
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